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Ford F-150 Wins Altair Enlighten Award for Weight Reduction

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August 13, 2015

Ford is on a diet. The American carmaker recently reduced the weight of the 2015 Ford F-150 significantly, thanks to the use of lightweight materials. So much weight, in fact, that Altair and the Center for Automotive Research (CAR) have named the Ford Motor Company the winner of the 3rd annual Altair Enlighten Award.

“We are happy to congratulate Ford for winning the 2015 Altair Enlighten Award,” said Dave Mason, Vice President of Global Automotive at Altair. “It’s encouraging to see Ford implementing a holistic lightweighting strategy, which resulted in impressive weight savings that were incredibly significant to the judging panel.”

The pickup truck was recognized for its total weight reduction of up to 700 pounds, while still being able to maintain its best-in-class towing, payload, and EPA-estimated gasoline fuel economy—not to mention five-star government crash test ratings for every cab configuration!

Much of the 700 pounds were saved by using high-strength, aerospace-grade aluminum alloys throughout the F-150 body, not only reducing weight but also improving dent and ding resistance. Ford also increased the use of high-strength 70,000-psi steel from 23 percent to 77 percent of the frame, improving stiffness and durability while saving about 60 pounds. No wonder they’re selling like hotcakes at Hassett!

Kelley Blue Book Names Ford as Best Overall Truck Brand for 2015

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April 14, 2015

2015 Kelley Blue Book Brand Image Awards - Best Overall Truck Brand

It’s now an objective fact—Ford hit an absolute home run with its redesigned and lightweighted 2015 Ford F-150. With the “toughest, smartest, most capable and efficient F-150 ever” at the center of the lineup, it’s no surprise that Kelley Blue Book once again named Ford as the Best Overall Truck Brand for 2015. It’s the second straight win—and the sixth in seven years—for the Ford brand.

The Ford F-150 obviously anchors the lineup—and it’s won an incredible amount of awards already. Just check out this Ford press release to see the whole list. Every single part of the F-150 was meticulously studied and improved for the new model. Even seats and bumpers were examined to see where weight could be removed—which knocked another 450 total pounds off the car’s weight.

However, the F-Series lineup runs beyond just the F-150. It also features bigger trucks like the F-350 and even all the commercial trucks like the F-650 and F-750.

Come see us here at Hassett Automotive to learn more about all these F-Series trucks. You’ll leave singing the praises of the F-150—and probably driving one of your own too!