Back in 2011, Ford sent out six prototype F-150 trucks to three of its best industrial customers. Ford gave the companies these trucks for free and told them to put these trucks to work. What these customers didn’t know is that the beds were made of aluminum.
“We wanted to test the truck outside, in the harshest conditions and in the hands of real customers, with no limits,” Ford stated in a release. “So when we gave them the prototype vehicles, we told them to use the trucks like their other…trucks, and we would be back to follow their progress.”
Over the course of two and half years, Ford checked in every three months to see how the trucks were holding up and to get any customer feedback. The results were very good. The beds didn’t crack and could take a pounding and keep working. However, the customers did notice a couple oddities: magnets wouldn’t stick to the bed and scratches didn’t rust.
Based on the feedback, Ford made a few changes, it made the aluminum floor thicker, altered the aluminum alloy to make it stronger, and modified the tailgate design.
The testers finally learned the secret along with the rest of the world at the 2015 F-150’s reveal this past January.
Want to put the all-new aluminum-bodied 2015 Ford F-150 to the test yourself? It will be rolling into Hassett Automotive later this year.
Ford has released its monthly sales report. The short story: America’s best-selling truck is still America’s best-selling truck, and Lincoln is growing fast. Read on for details!
With sales totaling 55,882 in February, the legendary Ford F-Series experienced its best February in eight years. It’s one thing to be ahead of the pack—but to say the F-Series is just ahead would be an understatement. It’s so far ahead of the competition that it could look into its own rearview mirrors with binoculars and still see no threat of anyone approaching.
Ford’s Lincoln division has also been thriving. Popular vehicles like the MKZ and MKX have helped the luxury brand achieve 6,661 February sales, a 36 percent increase compared to the same period last year. It also marks Lincoln’s fifth consecutive month of positive sales gains!
Come check out the Ford F-150 or the luxurious MKZ and MKX at Hassett Automotive!
When it comes to getting the job done, more guys trust the Ford F-150. But don’t take it from us; take it from David Koonce, President of General Shelters. General Shelters is a company located in heart of Texas forest country that, since 1973, has been building every type of portable and modular building imaginable. And what truck do they use to haul buildings (literally) across the state to their customers?
You guessed it. The Ford F-150.
See, David used to be a GM guy, but after driving a short distance in the GM truck with a building attached to it, he realized it just didn’t have the power he needed. However, in his F-150, David says, “the horsepower and low-end torque is there. I feel confident in being able to go anywhere with this.”
Clearly David has his mind made up when it comes to trucks. But what about you? If you’re still debating what truck is the best when it comes to work, come on down to Hassett Automotive and take one for a test drive. No truck gets the job done like a Ford F-150.