Hassett Automotive

Kelley Blue Book Names Ford as Best Overall Truck Brand for 2015

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April 14, 2015

2015 Kelley Blue Book Brand Image Awards - Best Overall Truck Brand

It’s now an objective fact—Ford hit an absolute home run with its redesigned and lightweighted 2015 Ford F-150. With the “toughest, smartest, most capable and efficient F-150 ever” at the center of the lineup, it’s no surprise that Kelley Blue Book once again named Ford as the Best Overall Truck Brand for 2015. It’s the second straight win—and the sixth in seven years—for the Ford brand.

The Ford F-150 obviously anchors the lineup—and it’s won an incredible amount of awards already. Just check out this Ford press release to see the whole list. Every single part of the F-150 was meticulously studied and improved for the new model. Even seats and bumpers were examined to see where weight could be removed—which knocked another 450 total pounds off the car’s weight.

However, the F-Series lineup runs beyond just the F-150. It also features bigger trucks like the F-350 and even all the commercial trucks like the F-650 and F-750.

Come see us here at Hassett Automotive to learn more about all these F-Series trucks. You’ll leave singing the praises of the F-150—and probably driving one of your own too!

Lincoln Brand Expansion Promises a Better Future for the Auto Industry

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November 18, 2014

Lincoln Brand ExpansionHere at Hassett Automotive, we can’t believe how much Lincoln and Ford have grown over the past few years, extending their range to compete on a global scale. Recently, Lincoln announced it would be opening its first stores in China: big news for some as the automaker brings a unique sophistication and performance to their market.

So why should we care about Lincoln Brand expansion? Well, aside from the short term effects, which might include more work at American plants, the long-term effect of this deal is developing a global brand. According to Lincoln, the intent is to continue growing “The Lincoln Way” until the end of 2016, and reevaluate then. This ultimately means more growth, hotter designs, and better cars.

“The launch of The Lincoln Way and our first Lincoln stores in China marks an important milestone for Lincoln’s reinvention as a global luxury automotive brand,” said Kumar Galhotra, President of Lincoln. “The Lincoln Way demonstrates how a storied brand with a nearly 100-year history is innovating for our Chinese customers while staying true to our roots of personal service.”

This unprecedented Lincoln Brand expansion can only lead to good things in the end. We can’t wait to see what changes this brings, from reinventing old models to introducing completely new designs.