Interbrand has ranked the Ford Motor Company as the highest-ranking brand in its 2014 list of the 50 Best Global Green Brands. Ford beat last year’s winner and Toyota as well as other heavyweights such as Microsoft, Coca-Cola, and Johnson & Johnson.
Ford earned the top spot thanks to its forward-thinking approach to environmentally responsible and sustainable manufacturing as well as superior transparency about business operations and manufacturing. For example, the waste-reduction and green building efforts highlighting in Ford’s recently-released 15th annual Sustainability Report have played a large part in its list-topping performance.
The 50 Best Global Green Brands are chosen out of Interbrand’s 100 Best Global Brands based on a public perception of the brand’s green practices as well as actual environmental and sustainability performance data collected and analyzed by Deloitte Consulting LLP.
“We are honored to be named No. 1 in the 2014 Best Global Green Brands,” said Robert Brown, vice president, Sustainability, Environment & Safety Engineering. “At Ford we are working to develop the highest-quality products in the market for our customers while manufacturing them in the most environmentally responsible manner and replicating this globally.”
Check out Ford’s latest environmental efforts at Hassett Auto!