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Subaru Named Most Trusted Brand in America

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April 22, 2015

Most Trusted Brand in America

The 2015 Kelly Blue Book Market Intelligence’s Brand Watch study came to a close not long ago. The study tracked over 12,000 new vehicle shoppers via the Kelly Blue Book comparison and research site. On the chopping block was brand and model perception. Well, the results are in.

The outcome was interesting to say the least. Subaru took both Most Trusted Brand in America and Best Performance Brand. Models from across Subaru’s lineup drove the automaker to victory. The Impreza, Outback, Forester, and the BRZ sports coupe all played major roles in the double win.

“[New Vehicle Buyers] voiced their opinions about today’s automakers to determine this year’s award winners”, said Hwei-Lin Oetken, Kelly Blue Book vice president of market intelligence.

The Most Trusted Brand was taken from Honda who held the title for years. On Subaru itself, Kelly Blue Book raves, “Purveyors of long-lasting vehicles that can go more places with more confidence, it’s easy to see why KBB.com visitors named Subaru this year’s Most Trusted Brand. With all-wheel drive included as standard equipment on every Subaru except its BRZ sports car, enhanced all-weather traction isn’t just a feature of Subaru cars but an integral part of the brand itself.”

You can trust on finding a reliable vehicle at Hassett Automotive!

Kelley Blue Book Names Ford as Best Overall Truck Brand for 2015

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April 14, 2015

2015 Kelley Blue Book Brand Image Awards - Best Overall Truck Brand

It’s now an objective fact—Ford hit an absolute home run with its redesigned and lightweighted 2015 Ford F-150. With the “toughest, smartest, most capable and efficient F-150 ever” at the center of the lineup, it’s no surprise that Kelley Blue Book once again named Ford as the Best Overall Truck Brand for 2015. It’s the second straight win—and the sixth in seven years—for the Ford brand.

The Ford F-150 obviously anchors the lineup—and it’s won an incredible amount of awards already. Just check out this Ford press release to see the whole list. Every single part of the F-150 was meticulously studied and improved for the new model. Even seats and bumpers were examined to see where weight could be removed—which knocked another 450 total pounds off the car’s weight.

However, the F-Series lineup runs beyond just the F-150. It also features bigger trucks like the F-350 and even all the commercial trucks like the F-650 and F-750.

Come see us here at Hassett Automotive to learn more about all these F-Series trucks. You’ll leave singing the praises of the F-150—and probably driving one of your own too!