In late 2000, hybrid gas/electric cars were just getting started and the naysayers were already piping up, calling the plug-in electric versions stillborn. Every new technology needs an incubation period, including building a service infrastructure. Now a dozen years later, it is clear their predictions have happily run out of gas.
In 2012 alone, sales of hybrid and plug-in vehicles such as the Focus Electric, 100% powered by a rechargeable battery, jumped 228%. While still a small piece of the overall market, it is growing at a much greater rate than other powertrain models, as the economy continues to hiccup and gas prices are steep.
Wider adoption, more accessible pricing, more efficient battery technology and the rollercoaster of gas prices proved the tipping point.
“We find many of our customers are simply tired of gas price spikes when something happens in the Middle East or Texas or California,” says Lou Evans, General Sales Manager at Hassett of Wantagh, Long Island’s #1 volume Ford-Lincoln dealer and 10x consecutive winner of Ford’s prestigious President’s Award. “Plus, they genuinely appreciate the efficiency and design and clean nature of vehicles like the Focus Electric.”
Hassett offers a range of hybrid and electric plug-ins, with sales jumping 400% in New York State this year alone. The Focus Electric is Ford’s robust entry into the plug-in market with excitingcutting edge design, styling and driver-experience enhancing technology inside and out.
Sometimes, the only way to move forward is to return to one’s roots. Nowhere is this truism more appropriate than with Lincoln.
In looking towards the future, the iconic luxury vehicle manufacturer has reached back into its past to regain its perspective and former automotive glory. The first step in this process is its new name…which, as The Who might say, is the same as the old name: the Lincoln Motor Company.
That was its name when Henry Leland — the man also behind the birth of the Cadillac brand — sold it to Ford in 1922. The then-seven-year-old company was an ideal acquisition, satisfying Ford’s strong desire at the time for a luxury brand. That moniker was used less and less during the 1990s, and as the new century’s first few years passed was rarely seen or heard.
In January of 2011, the next critical move in the Lincoln revival was taken by hiring 16-year global automotive design expert Max Wolff as Lincoln’s new Director of Design. As the man handed the daunting challenge of spearheading the brand’s renaissance, it was felt his vision and experience could restore Lincoln Motor Company to its former glory…and then some. By 2015, a total of seven new automobiles will once again carry that proud name. The one Ford is counting on to initially re-energize public interest and sales is the proud first brainchild of Wolff and his team of engineers and designers.
Throughout the years, many have attempted to be “THE” truck center on Long Island. Over time, many have faded from memory.
Then there’s Hassett of Wantagh. From its impressive Truck Sales Showroom at 3530 Sunrise Highway in Wantagh to the state-of-the-art Truck Service Center two short blocks west, Hassett sets the standard in excellence and customer satisfaction.
Whether it’s a single truck for personal use or any number of commercial fleet vehicles, no one takes care of business better than Hassett. Besides being the only dealer on Long Island to have been awarded Ford Motor Company’s prestigious ‘President’s Award’ for sales and service nine consecutive years, Hassett is also a Ford Powertrain Distribution Center with the tri-state area’s largest inventory of OEM Ford parts. Most importantly, Hassett’s 12,000-square-foot dedicated Truck Service Center is manned by a crew of highly-skilled, certified Ford technicians to service both gas and diesel engines. So it’s easy to understand why this dealership is miles ahead of the competition at keeping trucks, and their customers, moving.