Hassett Automotive

Subaru EyeSight Technology Helps Models Earn Top Safety Rating

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March 17, 2015

Subaru Eyesight TechnologyWith the advent of a lot of technology, it can sometimes seem like the very technology that is supposed to be helping you—making your life easier, better, and safer—is actually fighting you. Not EyeSight, however. That’s what Subaru calls its autonomous technology.

Subaru EyeSight technology works for you—and with you—to create a truly safer driving experience. There’s data to prove it too. Subaru reports that all of the 2015 models equipped with EyeSight technology (including Forester, Impreza, Legacy, Outback, and XV Crosstrek), “received the highest possible score in front crash prevention by the IIHS.”

EyeSight encompasses a number of different features, all designed to preempt a collision. There’s Adaptive Cruise Control, which works just like traditional cruise except your Subaru will use monitoring and braking to maintain a driver-inputted distance between you and the car in front of you.

EyeSight uses cameras to monitor any possible dangerous conditions as they arise. For instance, if you happen to stray out of your lane, your Subaru will warn you through the Lane Departure System. If a frontal impact appears imminent, EyeSight will issue warnings and implement emergency braking if needed.

EyeSight is named that because that’s just what it does. It’s a helpful extra set of eyes to ensure that you and your family get to your destination safely. We at Hassett Automotive would be happy to provide that safety for you, so take a test drive today.

Subaru Renews Support of Student Spaceflight Experiments Program

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March 9, 2015

Student Spaceflight Experiments ProgramSubaru of America continues to invest in today’s youth through initiatives like the Student Spaceflight Experiments Program (SSEP). The automaker renewed its partnership with the National Center for Earth and Space Science Education in a two-year commitment.

Subaru will donate $50,000 during that time to provide the funds necessary for middle schools around the country to join the program.

Through the program, students participate in a Flight Experiment Design Competition in which they have the opportunity to gain experience writing a formal research proposal and conducting research in a community mini-laboratory.

It sounds like quite the in-depth research program for middle school students, but we at Hassett Automotive have faith the youth in our community would be up for the challenge should the program expand into our area.

“Subaru is proud to be a national partner of the Student Spaceflight Experiments Program,” said Sandra Capell, Subaru’s philanthropy and corporate responsibility manager. “At Subaru, we encourage innovation and believe that engaging students in unique learning opportunities, such as the SSEP, are important in helping to prepare and inspire the next generation of leaders.”

The SSEP began in June 2010 and Subaru has been a dedicated partner since 2013.

Perfectly Written Subaru “Tree-Hugging” Commercial Embraces Stereotype

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November 5, 2014

subaru_htabYeah, we’re tree-huggers. So what?

That’s the message Subaru manages to send in a funny, make-fun-of-yourself kind of way in the new Subaru “tree-hugging” commercial. And really, what’s so wrong with being a tree-hugger anyway?

Subaru released the commercial over a month ago, and in that short time, it has managed to capture hearts nationwide. Even you non-tree-huggers have been caught smirking at the “Memory Lane” ad. In fact, Adweek calls the ad “remarkable” and “a spot that manages to both embrace and make fun of the brand’s persistent stereotypes in a way that’s utterly charming”.

The commercial features three generations of a family (grandmother, parents, and daughter) who are on a trip to Woodstock, and ends when the parents hilariously get stuck between the grandmother and granddaughter hugging the tree.

The story is perfectly written, especially considering the risks when taking on such a stereotype. Obviously, politically-charged commentary from people who take themselves a little too seriously hit the Twitter feed, but that’s to be expected.

“Generational ads are really hard to do, and even tougher to do well,” Carmichael Lynch chief creative officer Dave Damman told Adweek. “Add to that the huge challenge of cashing in some of the ‘tree hugger’ brand equity and spending it on the Summer of Love, 1969 mind-set, and it almost becomes something that if not done exactly right, you’d surely want to avoid. But it’s a genuine, compelling story, and because of this brand and what it stands for, it makes complete sense that the car they own is a Subaru.”

You can watch the ad here.

At Hassett Automotive, we don’t take ourselves too seriously, and can appreciate an ad that pokes a little fun at the brand we love. Stop in today to checkout our lineup of family (and earth) friendly cars!