In 2007, Hassett Automotive of Wantagh became a Ford dealership for the first time. Just four short years later, Hassett has become the #1 Volume Ford Dealer on Long Island…and a leader in the New York tri-state region.
It’s important to remember that during that four year period, Hassett had the distinction of being Long Island’s #1 Volume Ford-Lincoln dealer. All four years! However, 2011 was the first year Ford sales volume alone led all Long Island dealerships to make Hassett numero uno. So what’s the big secret to Hassett’s extraordinary success?
“If I told you, it wouldn’t be a secret anymore,” states General Sales Manager Lou Evans with a wry grin. “Actually, there’s no big mystery here. And it’s not one single factor that put us on top. But if I had to pick just one, our dedication to total customer satisfaction would get my vote. Everything we do at Hassett revolves around that simple principle.”
So what is the dealership’s winning formula? Well, you start with experience…more than 30 years in one location providing the complete automotive needs of two generations. Few others have this level of competence and stability when it comes to delivering the leasing and buying experience every driver deserves. “Uncompromised satisfaction in sales and service…that’s the biggest component,” Lou continues. “You can’t win the coveted Ford President’s Award nine times without it. Of course, one component alone isn’t enough. But you have to take care of customers first, otherwise the rest of the equation won’t work.”
Another important reason for Hassett’s excellence and longevity is their exclusive “Owner Advantage Program”, which makes owning a Hassett vehicle pure pleasure from the instant it leaves the lot to the moment it comes back as a trade-in. This remarkable program provides numerous benefits that enhance the entire ownership experience, including complimentary oil changes, loaner cars during service visits, 24-hour roadside assistance, and much more for all new and certified pre-owned vehicles. Only Hassett Automotive of Wantagh gives its customers ‘The Hassett Advantage’: the advantage of having it all!
“Naturally, it also helps a little to have a tremendous inventory of among the most innovative, highest quality precision-manufactured vehicles in the world,” notes Lou. “The latest Ford models feature advanced performance capabilities and cutting-edge technology that are revolutionizing the way our customers drive around the block, and across the country. When you’re offering cars, SUVs, and trucks like those Ford is building — especially with Hassett’s affordable pricing and low financing rates — it’s a lot easier to make customers happy.”
The fact that Hassett is a nine-time Ford President’s Award winner is certainly proof that its people aren’t the type to rest on their laurels. So while their new designation as Long Island’s #1 Volume Ford Dealer is one of which every Hassett employee is rightfully proud, complacency is a word none of them understands. “Being a one-time winner is not our style,” Lou asserts. “Becoming number one is a great achievement, but staying number one is the true measure of a winner. From our point of view, this year is simply the first of many as the Island’s Ford leader.”
Being America’s most fuel-efficient all-wheel-drive vehicles, Subaru has always been the best way to get to the slopes. During its 2012 Annual Ski Event — going on throughout February — Hassett Subaru is making the best an even better choice!
That’s because this year, in addition to the huge selection Hassett Subaru always offers, this year’s Event will feature an exciting new addition: the Hassett-exclusive 2012 Forester Ski Edition. Of course, it wouldn’t be the Hassett Annual Ski Event without free lift tickets for a day of phenomenal skiing at Shawnee Mountain — often referred to as “the Poconos favorite ski resort” — with every new car lease or purchase.
“Everyone at Hassett looks forward to our Annual Ski Event,” says Matt Fusco, Hassett’s Subaru Manager. “We get to give our customers incredible deals on every Subaru in our huge inventory, plus two free lift tickets for a fantastic day of downhilling at Shawnee Mountain. However, this year, with our new ‘Edition’, we’ve definitely upped the excitement. A lot.”
The ideal vehicle for ski enthusiasts, Hassett’s 2012 Subaru Forester Ski Edition comes with the comfort and function that makes getting to the mountain almost as enjoyable as being there, not the least of which being the heated leather seats. Unsurpassed safety and handling are provided by Subaru’s legendary all-wheel-drive technology along with front and rear 3M bumper protection, as well as invisible door edge guards. Then, to “top it off”, this special Edition gives skiers the ease and convenience of a generous luggage rack with cross bars, and a deluxe ski rack.
But as value-packed as this new 2012 Forester is, there’s still a lot more to be had during this once-a-year sales event. This remarkable new vehicle is available with 1.9% financing for up to 63 months to qualified buyers. Actually, the same 1.9% is good on every Outback, Impreza, Legacy, and Tribeca for 36 months. And along with these great low prices and financing, every new Subaru owner receives the exclusive Hassett Advantage with a world of benefits to make his or her driving experience a daily pleasure, including:
• Award-winning automotive repair and service that guarantees you’ll never worry about caring for your vehicle again.
• An expansive inventory of auto parts and accessories that are manufacturer-approved and priced as low as possible.
• A broad arrayof value-added services such as getting your vehicle’s first service and every fifth oil change free, and complimentary 30-day car washes.
To add to the savings and skiing excitement, Hassett will also be running a special advertising campaign for its Annual Ski Event on YouTube, as well as a special live remote radio broadcast on Saturday, February 25th in its showroom from 10:00am-Noon with WBZO (B-103FM), Long Island’s classic hits station.
“We’ve been having this special promotion with Shawnee Mountain for a number of years now, and each has been a big hit with customers,” remarks Fusco. “Yet our 2012 Annual Ski Event is our biggest ever, one I’m sure will be our most successful, too. For anyone who loves the thrills of driving excellence and downhill skiing, Hassett is definitely the place to find the best of both this February.”
Already this country’s best-selling utility vehicle, Ford wasn’t content to let its renowned Escape rest on its laurels. When the company introduced the all-new 2013 model in Los Angeles recently, it was clear this Escape resets the bar in the SUV category.
“Ford refers to the 2013 Escape as the ‘Smarter Utility Vehicle’,” says Lou Evans, General Sales Manager for Hassett of Wantagh, Long Island’s #1 volume Ford Lincoln dealer; “and it really is. It offers improved fuel efficiency, greater versatility, and a host of technological features that make it the extremely intelligent driving machine that doesn’t forget how to be fun. And it does all this in a sleeker, stylish new design.”
All the details aren’t yet available, but Ford has said the 2013 Escape comes standard with 11 features no other small SUV offers. Its fuel economy is also the best of any compact SUV, beating the brand’s own previous benchmark by up to five miles per gallon. Add to this Ford’s new Intelligent 4WD system that delivers even better off-road traction, and the 2013 Escape is extremely impressive. Then the amazing technology designed into this all-new model makes it obvious why Ford considers it’s so smart.
The first example of this is the remarkable hands-free power liftgate Ford offers that’s operated by motion technology utilized in advanced video game systems. Quick and easy access to the cargo area is provided by a gentle kicking motion under the center of the rear bumper, which activates, unlocks, and raises the liftgate when the driver has the Escape key fob. Just as simple, it closes the same way. So when you say hello to the 2013 Ford Escape, you instantly bid farewell to every having to dig out keys from your pocket, or free packages from your hand just to open the rear hatch. Together with the redesigned rear seats that fold down and lift with a simple handle tug — plus the available two-position load floor that allows owners to choose between maximum luggage volume or flat load floor — this new Escape is clearly a no-brainer for those with busy lifestyles.
Hate parallel parking? The Escape’s “Active Park Assist” feature makes it practically worry-free with the mere touch of a button. Advanced evolution has also given it a sensor-based “Blind Spot Information System” (BLIS®) with cross-traffic alert, which warns a driver when traffic is detected approaching from either side, making both highways and parking lots a lot safer to navigate. The 2013 Escape is also the first Ford SUV to combine class-exclusive technology that delivers “Curve Control” that automatically slows down when it’s cornering too fast, and “Torque Vectoring Control” to help accelerate through turns. And, of course, all this operates alongside a new highly-intelligent four-wheel-drive system that delivers outstanding handling in good weather or bad, on-road or off.
Not to be overlooked in this sea of exciting features is the leading-edge SYNC® with MyFord Touch® that takes driving efficiency, comfort, and convenience to an all-new plateau.
There are numerous other safety, performance, and design features that make the 2013 Ford Escape one of the most anticipated new vehicles in many years. “Maybe ‘Smarter’ isn’t the best way to describe it,” queries Evans. “I’d go with ‘Absolutely Brilliant Utility Vehicle’ instead.”
For updates on the new 2013 Ford Escape, and when it will be available, keep checking this blog site regularly or visit www.hassettautomotive.com