In late 2000, hybrid gas/electric cars were just getting started and the naysayers were already piping up, calling the plug-in electric versions stillborn. Every new technology needs an incubation period, including building a service infrastructure. Now a dozen years later, it is clear their predictions have happily run out of gas.
In 2012 alone, sales of hybrid and plug-in vehicles such as the Focus Electric, 100% powered by a rechargeable battery, jumped 228%. While still a small piece of the overall market, it is growing at a much greater rate than other powertrain models, as the economy continues to hiccup and gas prices are steep.
Wider adoption, more accessible pricing, more efficient battery technology and the rollercoaster of gas prices proved the tipping point.
“We find many of our customers are simply tired of gas price spikes when something happens in the Middle East or Texas or California,” says Lou Evans, General Sales Manager at Hassett of Wantagh, Long Island’s #1 volume Ford-Lincoln dealer and 10x consecutive winner of Ford’s prestigious President’s Award. “Plus, they genuinely appreciate the efficiency and design and clean nature of vehicles like the Focus Electric.”
Hassett offers a range of hybrid and electric plug-ins, with sales jumping 400% in New York State this year alone. The Focus Electric is Ford’s robust entry into the plug-in market with excitingcutting edge design, styling and driver-experience enhancing technology inside and out.