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2016 Ford Fiesta Named Among Best Back-to-School Cars of 2015

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August 26, 2015

best back-to-school carsThe 2016 Ford Fiesta has been named among Kelley Blue Book’s KBB.com’s 10 Best Back-to-School Cars of 2015, thanks to its convenience, affordability, and fun-to-drive attitude.

Every year, KBB.com’s experts hand-pick a selection of new cars they recommend for students, each of which are available around $20,000 or less according to Kelley Blue Book’s Fair Purchase Price.

“The Fiesta is responsive and handles well, but also nets up to 43 highway mpg,” said the KBB.com editors. “This car may be small, but it’s filled with safety and connectivity tech, including the newest version of SYNC, called SYNC3, with an available swipe and pinch-to-zoom touch screen.”

The 2016 Fiesta got major points for its balance of high tech features, enjoyable driving dynamics, and outstanding fuel economy. Combine that with the new and improved SYNC 3 enhanced voice recognition communications and entertainment system, and the Fiesta isn’t just a great back-to-school car: it’s easily one of our best deals at Hassett too!

Ford F-150 Wins Altair Enlighten Award for Weight Reduction

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August 13, 2015

Ford is on a diet. The American carmaker recently reduced the weight of the 2015 Ford F-150 significantly, thanks to the use of lightweight materials. So much weight, in fact, that Altair and the Center for Automotive Research (CAR) have named the Ford Motor Company the winner of the 3rd annual Altair Enlighten Award.

“We are happy to congratulate Ford for winning the 2015 Altair Enlighten Award,” said Dave Mason, Vice President of Global Automotive at Altair. “It’s encouraging to see Ford implementing a holistic lightweighting strategy, which resulted in impressive weight savings that were incredibly significant to the judging panel.”

The pickup truck was recognized for its total weight reduction of up to 700 pounds, while still being able to maintain its best-in-class towing, payload, and EPA-estimated gasoline fuel economy—not to mention five-star government crash test ratings for every cab configuration!

Much of the 700 pounds were saved by using high-strength, aerospace-grade aluminum alloys throughout the F-150 body, not only reducing weight but also improving dent and ding resistance. Ford also increased the use of high-strength 70,000-psi steel from 23 percent to 77 percent of the frame, improving stiffness and durability while saving about 60 pounds. No wonder they’re selling like hotcakes at Hassett!

Subaru Named Most Trusted Brand in America

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April 22, 2015

Most Trusted Brand in America

The 2015 Kelly Blue Book Market Intelligence’s Brand Watch study came to a close not long ago. The study tracked over 12,000 new vehicle shoppers via the Kelly Blue Book comparison and research site. On the chopping block was brand and model perception. Well, the results are in.

The outcome was interesting to say the least. Subaru took both Most Trusted Brand in America and Best Performance Brand. Models from across Subaru’s lineup drove the automaker to victory. The Impreza, Outback, Forester, and the BRZ sports coupe all played major roles in the double win.

“[New Vehicle Buyers] voiced their opinions about today’s automakers to determine this year’s award winners”, said Hwei-Lin Oetken, Kelly Blue Book vice president of market intelligence.

The Most Trusted Brand was taken from Honda who held the title for years. On Subaru itself, Kelly Blue Book raves, “Purveyors of long-lasting vehicles that can go more places with more confidence, it’s easy to see why KBB.com visitors named Subaru this year’s Most Trusted Brand. With all-wheel drive included as standard equipment on every Subaru except its BRZ sports car, enhanced all-weather traction isn’t just a feature of Subaru cars but an integral part of the brand itself.”

You can trust on finding a reliable vehicle at Hassett Automotive!