Ford has recently posed the question: When’s the last time you tried something new? Surprisingly, 42% of Americans responded that they can’t even remember. In order to combat this loss of adventurousness the Ford ICON50 campaign is being launched. Here at Hassett Automotive, we can’t wait to see what it brings.
So why ICON50? Mustang enthusiasts will recall that it’s the Mustang’s 50th birthday. The Ford ICON50 campaign focuses on rekindling enthusiasm, just like the Mustang has done since 1964. The iconic muscle car has had a profound influence on pop culture, and the crew at Ford doesn’t plan on stopping anytime soon.
Jim Farley, Ford executive VP of Global Marketing, Sales and Service said, “For five decades, Mustang has represented some of the best of American popular culture, inspiring a feeling of freedom, independence and adventure. We are excited to celebrate the iconic Mustang and encourage fans to embrace its spirit of adventure and try new cultural experiences.”
Although the Mustang has been almost completely redesigned since its inception, it still retains that revitalizing effect. With nearly 4X the horsepower of the original, the 3.7-liter V6 on the 2015 model generates 435 horsepower. Don’t worry; handling and suspension are considerably better as well.
Want to experience something new? Stop by at Hassett Automotive.