Hassett Automotive

in-car personalizationAs connective technology becomes an even bigger part of a car’s interior design, Ford and Intel are coming together to research new opportunities for these technologies to grow. Through a joint research project, called Mobile Interior Imaging—or Project Mobii—the partners are creating systems that range from giving drivers to remotely peer into their car using a smartphone to a vehicle that can recognize their owner using facial recognition software.

“Our goal with the Mobii research is to explore how driers interact with technology in the car and how we can then make that interaction more intuitive and predictive,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “The use of interior imaging is purely research at this point; however, the insights we’ve gained will help us shape the customer experience in the long-term.”

Through a collaboration between Intel ethnographers, anthropologists, and engineers, along with Ford research engineers, Mobii has examined how interior-facing cameras could be integrated with sensor technology to allow for better in-car personalization. Project Mobii will even send a picture of a driver to the primary vehicle owner if the front-facing camera doesn’t recognize him or her.

With this huge step towards the future of in-car personalization, it’s easy to see that we might soon have a vehicle that can rival the Jetson’s. What are your thoughts on this new technology? Share with Hassett Autos below!