Ford announced that it is bringing some of our favorite homemade vehicles and more to new regions of the world. Now that it has a solid foot in the Asian market (and the North American market, but that goes without saying), Ford sees the Middle East and Africa has the next big automotive growth markets.
The company plans to launch at least 17 new or refreshed vehicles in the Middle East and Africa over the next 24 months.
“Ford and Lincoln sales have grown 60 percent in the Middle East over the past four years,” said Stephen Odell, president of Ford of Europe, Middle East and Africa. “We expect total industry sales in the combined Middle East and Africa region to increase nearly 40 percent to around 5.5 million units by 2020.”
To go along with the announcement, Ford debuted two all-new vehicles for the Middle East—the Ford Fusion and the Ford EcoSport. These vehicles offer an impressive combination of affordability, fuel economy, and driver-assistance technologies.
But if you were worried about having to move to the Middle East to get your hands on a Ford Fusion, fret not. We’ve got one of the latest models right here at Hassett Automotive.