If you haven’t yet heard of it, the Lincoln Reimagine Project is a campaign of sorts that Lincoln initiated in hopes of finding other people and companies that share in Lincoln’s desire to bring fresh designs and ideas to their respective industries.
Lincoln Motor Company sums the project up like this:
“For 90 years, Lincoln has built motorcars with disarmingly fresh designs and focus on our drivers. Embracing this philosophy, we’ve embarked on a new journey – to celebrate the newly reimagined Lincoln Motor Company by supporting and collaborating with artists, designers and innovators who share our vision for reimagining. Our goal is to shift the cultural landscape and tap into our heritage to create one-of-a-kind collaborations with pioneers in their respective fields.”
In the video below, you’ll meet Mark Lawrence and Elizabeth Emerson of E/L studio. Mark and Elizabeth are architect’s who have done quite a bit of reimagining throughout their careers. In this video in particular, however, they show off one of their more innovative projects in Washington DC.
If you would like to see how Lincoln has been reimagining vehicles, stop by Hassett Automotive in Wantagh, NY. We have new Lincoln’s in stock now and would love to show them to you!