In 2007, Hassett Automotive of Wantagh became a Ford dealership for the first time. Just four short years later, Hassett has become the #1 Volume Ford Dealer on Long Island…and a leader in the New York tri-state region.
It’s important to remember that during that four year period, Hassett had the distinction of being Long Island’s #1 Volume Ford-Lincoln dealer. All four years! However, 2011 was the first year Ford sales volume alone led all Long Island dealerships to make Hassett numero uno. So what’s the big secret to Hassett’s extraordinary success?
“If I told you, it wouldn’t be a secret anymore,” states General Sales Manager Lou Evans with a wry grin. “Actually, there’s no big mystery here. And it’s not one single factor that put us on top. But if I had to pick just one, our dedication to total customer satisfaction would get my vote. Everything we do at Hassett revolves around that simple principle.”
So what is the dealership’s winning formula? Well, you start with experience…more than 30 years in one location providing the complete automotive needs of two generations. Few others have this level of competence and stability when it comes to delivering the leasing and buying experience every driver deserves. “Uncompromised satisfaction in sales and service…that’s the biggest component,” Lou continues. “You can’t win the coveted Ford President’s Award nine times without it. Of course, one component alone isn’t enough. But you have to take care of customers first, otherwise the rest of the equation won’t work.”
Another important reason for Hassett’s excellence and longevity is their exclusive “Owner Advantage Program”, which makes owning a Hassett vehicle pure pleasure from the instant it leaves the lot to the moment it comes back as a trade-in. This remarkable program provides numerous benefits that enhance the entire ownership experience, including complimentary oil changes, loaner cars during service visits, 24-hour roadside assistance, and much more for all new and certified pre-owned vehicles. Only Hassett Automotive of Wantagh gives its customers ‘The Hassett Advantage’: the advantage of having it all!
“Naturally, it also helps a little to have a tremendous inventory of among the most innovative, highest quality precision-manufactured vehicles in the world,” notes Lou. “The latest Ford models feature advanced performance capabilities and cutting-edge technology that are revolutionizing the way our customers drive around the block, and across the country. When you’re offering cars, SUVs, and trucks like those Ford is building — especially with Hassett’s affordable pricing and low financing rates — it’s a lot easier to make customers happy.”
The fact that Hassett is a nine-time Ford President’s Award winner is certainly proof that its people aren’t the type to rest on their laurels. So while their new designation as Long Island’s #1 Volume Ford Dealer is one of which every Hassett employee is rightfully proud, complacency is a word none of them understands. “Being a one-time winner is not our style,” Lou asserts. “Becoming number one is a great achievement, but staying number one is the true measure of a winner. From our point of view, this year is simply the first of many as the Island’s Ford leader.”