Hassett Automotive

When Lincoln decided to reinvent their product line sometime in the recent past, they realized that their success would be determined by creating sleek, luxurious performance machines like the all new 2013 MKZ sedan. Last month at the North  American International Auto Show in Detroit, an audience of automotive journalists got to feast their eyes on both the Lincoln MKZ and Ford Fusion (which shares a platform with the MKZ). Excitement is already running high for these two sedans after only a brief look at them both in Detroit.

Aesthetically much has changed for the MKZ’s 2013 model including the adoption of the new Lincoln grille design which is shared by the new MKT and MKS models. In an effort to further distinguish  the Lincoln brand the elegant and sleek lines of the car have been accentuated. Much like the new Fusion (which took home a Best In Show award from NAIAS), the Lincoln MKZ will be lower slung with a long, four door body style.

Lincoln’s head designer Max Wolff has said that the look is “something warmer and more restained” that is “moving away from complex designs and traditional luxury.” With  accentuated leather seats (which draw inspiration from Champagne bubbles), the new Lincoln MKZ has been earning much attention for its clever design and features. Technology adorns the interior including a 10.1-inch LCD screen which serves as a display for information. Also included in the design is a stylish panoramic glass roof which will give the cabin better lighting.

More of the 2013 Lincoln MKZ can be explored from watching this video: