Hassett Automotive

Focus in on a New Focus

by , on
December 16, 2010

Combining high style and high mileage, the 2011 Ford Focus has ramped up the safety, value and fun – and left foreign imports like the Civic, the Corolla and the Sentra sputtering in the slow lane.

It’s all about quality engineering, something the Ford Motor Company doesn’t reserve for its higher-priced models. A car designed to be economical is anything but, if its construction and engineering isn’t first rate. So from the top down – from its dynamic styling to its European-inspired suspension – the all-new Focus is quality engineered for economy, refinement and passenger safety.

“It’s definitely one of our most popular models – a lot of car for not a lot of money,” noted Lou Evans, general sales manager at Hassett of Wantagh. “That’s Ford’s definition of ‘value.’”

In this day and age, no vehicle can be considered “economical” without fantastic gas mileage, and the Focus’s new 2-liter Duratec engine delivers that in spades: an EPA-estimated 25 mpg city/35 highway, all with a zippy 140 horsepower and a standard five-speed manual transmission (a four-speed automatic option is available on the S, SE and SES models).

And in any day and age, no vehicle can be called a Ford without a full range of convenience and amenities providing the quiet, balanced, smooth ride drivers have come to expect. So the Focus offers standard features like a noise-reducing acoustic windshield and an all-new suspension system that sharpens its steering and handling characteristics.

“It’s not at all what you expect,” Lou said. “You might expect it to be sporty, and it is, and because it’s Ford, you might expect amenities like the Sirius satellite radio or the MyKey and Sync systems. But only when you drive it do you realize this is not an econobox – this is a fine-tuned vehicle, designed to perform.”

MyKey™, standard on every Focus, lets drivers program specially coded keys that encourage safety-belt use and safer, more fuel-efficient driving, no matter who’s behind the wheel. With MyKey and a six-month introductory subscription to over 130 channels of commercial-free music, sports, news, talk and entertainment via the Sirius® XM Radio system (standard in the SE, SES and SEL models) – not to mention the optional Sync™ connectivity system, allowing drivers to make hands-free calls, control music with voice commands, hear traffic updates, receive Vehicle Health Reports and more via their Bluetooth® and compatible MP3 devices – the Focus delivers luxuries usually reserved for its more expensive cousins.