There was never a doubt about Hassett of Wantagh’s ability to throw a party. Whether welcoming a new model, saluting a stellar year or showing a little customer appreciation, Hassett’s hosted some legendary shindigs.
But the bar was raised again November 19th at Hassett’s Sunrise Highway home, thanks to the simplest of soirees (a pizza party!) and the sovereign of SUVs, the Ford Explorer. Pizza, of course, is an incentive unto itself, but it was the powerful, economical, head-shakingly luxurious Explorer that had partygoers popping.
Michael Kitakis, New Media president, noted that Hassett happenings “always work great because of their customers and their loyalty through the years,” but said the Explorer event was a horse of another color. “Almost all of those guests were already Explorer owners,” Michael said. “They’re kind of obsessive.”
Hassett General Sales Manager Lou Evans agreed. “No doubt, they love these cars,” Lou said. “It’s really a testament to the quality of these vehicles, and the fact that the Explorer is really the iconic, trendsetting vehicle of its type.”
And as you might expect from an iconic, trendsetting vehicle, the 2011 Explorer breaks the mold again. Abundant power, supreme fuel economy, intuitive driver-assist programs and a host of safety, comfort, connectivity and entertainment options help the new Explorer “redefine what it means to be an SUV,” Lou noted.
“It has everything you’d expect from the Explorer line,” he said. “And goes off the charts with everything else.”
The 2011 revs up with a 3.5-liter V6 that provides best-in-class highway economy (25 MPG) while delivering an impressive 290 horsepower. A six-speed automatic transmission and Twin Independent Variable Cam Timing technology keep the ride smooth, while over 250 pounds/feet of torque lets drivers haul large loads and conquer virtually any climb.
When the hill is especially steep or the road especially hazardous, drivers can rely on the Explorer’s available Terrain Management System, a simple and smart class exclusive that’s easy to set and shifts on the fly. From normal to grassy surfaces, from gravel to snow, from mud to sand, the TMS monitors slip and sway, and in concert with the Explorer’s available Intelligent Four-Wheel Drive system gives drivers confidence and traction in all conditions.
Standard seating for seven (available seating for six with quad buckets), the most front-seat headroom in its class and ample cargo space mean the 2011 Explorer has more than enough space for you and your stuff. And the game-changing connectivity of the available MyFord Touch™ system – featuring customizable 8-inch touch screen, steering wheel-mounted controls and over 10,000 voice commands to control music, climate, phone, navigation systems and more – gives you and your passengers more comfort and control than ever before.
Add an ingenious array of available safety options (including inflatable rear safety belts and the high-tech Blind Spot Information System with Cross-Traffic Alert) and its clear the Explorer is the SUV to beat.
Party guests made that clear at last month’s pizza party, where the pepperoni wasn’t the only thing moving out the door. Hassett staffers helped four new owners find their very own 2011 Explorers – even though they won’t roll out until February!
“Explorers are always strong sellers, but people can’t wait to get their hands on the 2011,” Lou said. “They’re not on the lot yet…but of course, Hassett has it!”