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Hassett Automotive

“It” Lives!

by , on
April 26, 2010

We tell you all the time that “Hassett Has It,” and it’s true … but what is “it,” anyway?

Anyone who’s ever been to Hassett of Wantagh knows we’ve got the cars. Anyone who’s ever dealt with us for repairs or maintenance knows we’ve got the service. And anyone who’s ever bought a vehicle from us knows we’ve got the best prices. They don’t just call us Long Island’s No. 1-volume Ford, Lincoln, Mercury, Subaru dealer, you know.

Individually, none of these things are “it.” Not every dealership is as committed as Hassett to the best selection, the best service and the best prices, and these things are critical to our success, but they’re still not “it,” not entirely.

“It” can be hard to define. You definitely know when it’s there and you definitely know when it’s not, but it’s still difficult to pin “it” down. One thing is certain, though: You can’t fake “it.”

And when you’re as good as Hassett, you don’t have to. For instance, consider Hassett’s exclusive Owner Advantage Program: On top of the selection, the service and the prices comes this goody bag of complimentary benefits, which apply to every vehicle Hassett sells.

“The Owner Advantage Program is our way of saying ‘thank you’ to our loyal customers, and our way of saying ‘come on in’ to new customers,” says Hassett General Sales Manager Lou Evans. “We know we have the best prices on the greatest cars, we know we have the most efficient and professional service facilities on Long Island, and we’ve always made friendly and timely customer assistance a priority. But the Owner Advantage Program is the cherry on top … it’s our version of above-and-beyond.”

For a seven-time consecutive winner of the Ford Motor Co.’s President’s Award for Customer Service and a repeat winner of the Subaru Stellar Performer Award, improving customer service can be a daunting challenge. The Owner Advantage Program, therefore, had better be pretty special.

It is.

Free first service for all new and certified pre-owned vehicles. Every fifth oil change free. Unlimited free car washes for the first month of ownership. Free loaner cars available for scheduled service visits. Saturday service hours. Round-the-clock roadside assistance for all new vehicles. Exclusive access to Long Island’s largest parts inventory and the Island’s most skilled commercial truck service facility.

Add to these impressive benefits instant cash off on your next Hassett purchase, a rewards program offering five percent in service/parts credit for every dollar you spend and a plethora of impressive, vehicle-specific incentives – free first-year service and a 4-year, 50,000-mile, bumper-to-bumper warranty on all new Lincolns, and a three-year, 3-year, 36,000-mile bumper-to-bumper warranty on all new Ford, Mercury and Subaru vehicles – and you have the finest customer-appreciation package available.

You have the Hassett Owner Advantage Program. You have Hassett’s definition of “above and beyond.”

You have “it.”