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Hassett Automotive

Fiesta, Forever

by , on
March 3, 2010

It’s a European sensation. It’s the hottest thing to roll off the Ford assembly lines in a generation. And as it prepares for its U.S. debut this summer, it has domestic driving enthusiasts licking their lips and lining up, without reservation.

Actually, they’re doing it with reservations, but without hesitation, thanks to the nationwide Fiesta Reservations program. Part marketing drive, part grass-roots movement, Fiesta Reservations allows drivers to build their own Fiesta online, arrange priority order handling, receive personalized vehicle updates and qualify for a no-charge SYNC ® entertainment/communications system, as well as a free upgrade to premium sound – all leading up to ownership of Europe’s favorite new subcompact.

Projected to lead its class in fuel economy (30 mpg city/40 highway), Fiesta is proving how exciting efficiency can be. With a peppy 1.6-liter Duratec engine, twin independent variable-cam timing and an available six-speed PowerShift automatic transmission, Fiesta moves with a purpose. But the unexpected power is just the beginning: Consider the Ford-tuned suspension and other technological marvels, including the electric power-assisted steering – which compensates for cornering forces and speed changes to maintain weight and maximize fuel efficiency – and the new “active nibble control,” which overcomes minor steering wheel variations by introducing a nibble-canceling torque.

In short, this driving machine is built to perform. But what truly pushes Fiesta to the head of its class are its creature comforts – amenities usually reserved for more luxurious levels. Available leather-trim seats, Intelligent Access with push-button start, standard multifunctional LCD display and that super SYNC ® system (featuring hands-free Bluetooth-enabled phone, voice-activated music search, audible text messages, turn-by-turn navigation capabilities, real-time traffic updates and personalized news, weather and sports reports) enhance the Fiesta driving experience.

With Fiesta Reservations pouring in from around the country, the excitement is already building at Hassett of Wantagh, according to General Sales Manager Lou Evans.

“It’s very rare that a car like this comes along,” Lou says. “Not only a great car, not just a great driving experience or a really efficient model, but a vehicle that creates so much enthusiasm in advance. People are genuinely excited about this car.”

Perhaps the most exciting feature of all, Lou adds, is the price. With all those engineering wonders, all the high-tech innovations and that incredible fuel economy, you might expect to pay through the nose. But the four-door Fiesta – available in both sedan and hatchback models – has a starting MSRP of only $13,320.

“At that price, this car is going to be a massive seller,” Lou says.

All the more reason to stop by Long Island’s No. 1-volume Ford, Lincoln, Mercury dealer today and learn more about the fabulous new Fiesta – or visit www.fordvehicles.com/cars/fiesta and make your own Fiesta Reservation. You can also learn more about Fiesta on YouTube and follow the vehicle on Twitter.

But no matter how you bone up on the hottest car of 2011, remember – Hassett Has It!