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Hassett Automotive

Hassett’s Perfect Storm

by , on
October 21, 2009

Party-goers got inside the all-new Lincoln MKT at Hassett's Star Studded Evening Event.

Party-goers got inside the all-new Lincoln MKT at Hassett's Star Studded Evening Event.

What’s stronger than a wicked October nor’easter? Hassett of Wantagh!

Dozens of visitors braved brutal weather conditions Oct. 15 to attend Hassett’s version of A Star-Studded Evening, a nationwide Lincoln sales extravaganza that officially welcomed the 2010 MKZ and MKS sedans and the all-new, all-hot Lincoln MKT.

Hassett, Long Island’s No. 1 volume Ford/Lincoln/Mercury dealer, warmed its shivering guests with tremendous deals on some of the finest machines ever to grace American roads – particularly the 2010 MKT, a seven-passenger crossover featuring the ultimate combination of performance and fuel economy.

Soggy visitors were further rewarded with free food and drink; laughs and great tunes provided by D.J. Steve Harper and the WKJY Radio crew; and no-purchase-necessary entry into the coast-to-coast Star-Studded Sweepstakes, with a grand-prize package including a state-of-the-art Blu-ray player and a stunning 65-inch plasma screen.

Door prizes for the strong, weatherproof visitors included a brand-new iPod Touch.

Hassett Automotive General Manager Lou Evans said the dealership was “really happy with the Star-Studded Evening event,” especially considering the dreadful weather.

“Despite terrible conditions, people came out to see these great new products and they weren’t disappointed,” Lou said. “We had a great mix of familiar faces – previous customers who came out to see these all-new Lincoln products – and new friends who were drawn to Hassett for the first time by a Star-Studded Evening.”

The MKT, Lou added, is “a fresh offering by Lincoln to fill a new market segment – the luxury crossover – and it’s a winner.”

The newest Lincoln model features such state-of-the-art (and beyond!) amenities as the exclusive, panoramic fixed-glass Vista Roof™; the integrated Sirius Travel Link™ navigation system; the Sync ® voice-activated communications and entertainment system; a 3.5-liter Ecoboost™ twin turbocharged direct-injection V6; adaptive cruise control; and a collision-warning system.

The Star-Studded Evening was the latest of several successful 2010 showcases held this year at Hassett of Wantagh, including the Subaru Love at First Sight Preview Event in August and the Ford Taurus Premiere Event in June.